This is significant. Gossip magazines and sites devote lots of space to whether certain celebrities are gay or straight. As soon as famous people went to Arizona, they’d be outed, if necessary.
How did business owners acquire the skill to spot the gay/lesbian minority on sight? I suspect that it’s simply part of that discernment that boosts any person above the level of common employee to chief executive officer.
Even though the bill didn't pass, all the same, whether you’re famous or not, if you’re in an Arizona convenience store trying to pick up a gallon of milk, men should be extra-masculine and women should be obviously feminine to avoid suspicion.
But what if you’re another kind of Arizona business owner, like an internet service provider? How can you confirm that all your customers are hetero when you can’t see them? A quick fix would be to add another Terms of Service agreement to certify how the customer uses his/her genitals. The downside is that when the company forwards all its customer’s private data to the government, it lacks the gays’ information.
In the big picture, for the sake of consistency, the state might consider expanding the “denial of service” concept to also prohibit “breathing the same air as gay people.” The short-term remedy for businesspeople would be to hold one's breath, as was proven to be effective against cooties in the first grade.